Why Car Manufacturers Set Aside Money for Customer Retention
These days, there's a tremendous amount of competition in the automotive marketplace, and the leading manufacturers are very keen to retain or improve their market share. So, whenever somebody buys a brand-new vehicle, a certain amount of the cost is dedicated to the marketing budget and that all-important customer retention. Some companies go out of their way to make a customer feel special at every touchpoint, and this can often include a scheduled major service.